3. Apply the main principles of value creation chain.

3. Apply the main principles of value creation chain.

Value creation and value proposition

Defining value:

- The regard that something is held to deserve; the importance, worth, or usefulness of something: your support is of great value
- The material or monetary worth of something: prints seldom rise in value
- The worth of something compared to the price paid or asked for it: at £12.50 the book is good value

Benefits = Value Factor
Costs

Exercise: Benefits – per –costs for your projects:

- What are benefits of your project? How can they be measured? (improvement, impact, etc.)
- What are perceived costs?
- Think 5-7 min and make a short presentation

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